Marketing, Ooligan Press, Page 2

The Shelf Debate: How We Choose Your Book’s Forever Home

One of the most carefully considered decisions in the early stages of the publishing process is how to classify and categorize a book. These decisions are often the cornerstone of how a book finds its way home to readers who will most appreciate it. It’s a delicate balance between enticing readers to pick up just the book they’ve been waiting for, and gently signaling what readerships might not enjoy the book so that readers don’t end up feeling tricked into purchasing something that isn’t what they wanted.

The Cross-Media Appeal of Manga

Over the past several years, manga has been experiencing huge growth. One of the many reasons for its appeal is likely due to anime. While book to screen adaptations or screen to book projects aren’t uncommon in other genres, it’s far more common with manga and anime.

Black BookTokers You Should Follow (because I said so)

Want to join the infamous BookTok or increase the bookish context that lands on your For You page? Maybe you just want to diversify your TBR? Start here!

A Book Start to Finish: Thorn City

Thorn City is Ooligan Press’ forthcoming suspense/thriller title. Now that the developmental edit and title generation have been completed, the book is moving on to the next steps. During the Winter 2023 term, the heavy copyedit was sent to the author for review and the Thorn City team has been working on the persona exercise, marketing plan, and cover design brief.

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How Do We Utilize Blurbs at Ooligan Press?

Some blurbs that we receive will end up on the front or back cover of our book. However, this will depend on many factors, including but not limited to the length of the blurb, the length of the other front or back cover copy, how much space the book cover design allocates for a blurb, how many blurbs we receive, and the print deadline.

Inside Social Media at Ooligan Press

At Ooligan Press, we have a set of best practices for supporting our authors and their books with social media channels. As part of the “Inside Ooligan” series, here’s a look at what the Ooligan Press Social Media Manager does for our books in production.

How Authors Can Help Market Their Book

The process of getting your book published with Ooligan Press can feel both exciting and nerve wracking in equal measures. To demystify some of the process and help our authors understand what the process will look like, let’s talk about what happens after you’ve received the great news that Ooligan Press has acquired your project. How do you become your own book’s best advocate?