Manager Monday, Ooligan Press, Page 6

Navigating the Publicist-Author Relationship

Learning how to navigate relationships with authors is an essential part of being in the industry. There is bound to be some disagreement with the way the book is being edited, designed, marketed, and publicized. As the publicity manager for Ooligan Press, I have been in delicate situations where everyone’s feelings must be taken into account. And the most important thing I’ve learned from going through these slightly awkward situations is that communication is king.

FAULTLAND Shakes Up Social Media

We knew early on that FAULTLAND was the kind of book that could carry a strong and unconventional social media presence, and our Oolies are busily working away to demonstrate just how accurate that prediction was.

The LAUREL EVERYWHERE Virtual Launch Party

There was a time back in March of 2020 when we imagined an in-person book launch for LAUREL EVERYWHERE. Unfortunately, COVID-19 had other plans, and we pivoted to a virtual event and a virtual reading tour. Though in-person book events have a magical quality to them, my team and I worked extremely hard to bring that magic online.

LAUREL EVERYWHERE Press Kit Prep

The LAUREL EVERYWHERE team members had their work cut out for them to compile and utilize Ooligan’s first-ever press kit.

The How and Why of Mission Statements

With millions upon millions of people in the United States who think they have the next New York Times best seller, how can a publishing company find the diamond in the rough? What can a publishing house do to ensure they are receiving submissions for books they actually can and want to publish? The most effective way a publishing house can convey this information to an author is through the company’s mission statement.

Proposals: The Difference Between Fiction and Nonfiction

Writing book proposals can seem intimidating. Writing the book was hard enough, and now you have to get other people to like it too. The number of resources for writing query letters is infinite, with published authors, agents, and publishers all weighing in on what makes a good query letter. But what about the next step—the proposal package?

Racing Forward with Iditarod Nights

With The Gifts We Keep by Katie Grindeland launched into the world and doing well, my team at Ooligan Press is racing forward with the next book to be published as part of our partnership with Multnomah County Library: Iditarod Nights by Cindy Hiday! This is the second of the Library Writers Project selections to be annually published through the unique partnership between Multnomah County Library and Ooligan Press, and we are excited to be taking this new manuscript through the publication process.

Photography & Social Media: It’s not Terrifying, I Promise

Big companies have the money to outsource photographers, and that’s great. It provides freelance photographers work and gives them a great source of income. Many smaller businesses, and especially publishers, do not have those kinds of resources. So we have to make do. But how?

Book Sales, Or Math for English Majors

Sit in a room full of English majors long enough, and you’ll eventually hear someone groan, “Ugh… math.” The topic may be differential calculus or how to split the tab, but the sentiment is always the same. Why, the lover of words bemoans, do we have to take a break from talking about books to do things with numbers?

How to Boost Your Query’s Success

In the past, the Ooligan blog has posted some great advice about query letters. For those who have never written a query before, you should go check those out first. However, with those resources available, we wanted to dive deeper into some pitch concepts: framing and in-person pitches. While the latter will primarily be of use to those participating in Write to Publish (or similar writing conferences), framing your book correctly is useful in all cases. Doing it correctly can really give your query letter a leg up on the competition.

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