Design

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50 Hikes: On the Trail to Good Design

With the river books of Ooligan Press (Ricochet River and At the Waterline) sent happily upstream to the printers, the next big project for Team Design is focusing on Ooligan’s revised edition of the Sierra Club guidebook, 50 Hikes in the Tillamook and Clatsop State Forests. Originally published in 2001 as a trail guide for Sierra Club members, this collection provides trail descriptions, hiking difficulty rankings, and regional history. The second edition will include updated information, featured photographs, original illustrations, plant guides, and a new introduction. This title offered the design department plenty of creative potential, which began with researching and designing concepts for a fitting cover.

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Books Were Meant to Be Judged by Their Covers

Every time someone says “don’t judge a book by its cover,” I cringe. This clichéd phrase implies that the cover of the book is useless in discerning what the book is about and that the cover has no other use than to “cover up” the pages within. The phrase was quite popular in my youth, and I recall being reprimanded by friends any time I turned down a book because I thought the cover was subpar. For years I felt guilty about being so judgmental—until a classmate introduced me to the work of Graphic Designer Chip Kidd.

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